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Jony and Marc's (RED) Auction Raises Over $26 Million To Fight AIDS In Africa (Updated)

Sir Jony Ive, Bono and Marc Newson. Photograph courtesy (RED).

According to SFGate and Business Insider, Jony Ive and Marc Newson's first major Sotheby's auction for Bono's charity, Product (RED) - see my post below - last night raised over $26 million (I earlier reported over $12 million, based on an early post from to help fight HIV-AIDS, tuberculosis and malaria in Africa.

Ive's stunning (RED) Mac Pro. Photograph courtesy

Among the major highlights, Jony's beautifully-designed new generation (RED) Mac Pro sold for $977,000 (estimate $40,000-60,000; price includes buyer's premium), while the one-off Leica Digital Rangefinder Camera designed by Ive and Newson, and estimated to sell for $500,000-700,000, fetched an astonishing $1,805,000.

Jony and Marc's very fine (RED) Leica Digital Rangefinder Camera.

Marc Newson, Bono and Sir Jony Ive on the (RED) carpet. Photograph courtesy of (RED)/Getty and Business Insider.

For the next auction, perhaps Jony will design what I'm waiting for - the electric (or perhaps hydrogen-powered) Apple iCar! 

(This beautiful concept design below is actually by Franco Grassi.)

iCar designed by Franco Grassi, courtesy Car Design_iCar by Franco Grassi.

See also these stories:

Apple Designer Jony Ive Explains What Steve Jobs Taught Him About Making Great Products (Business Insider)


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