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Jony and Marc's (RED) Auction Raises Over $26 Million To Fight AIDS In Africa (Updated)

Sir Jony Ive, Bono and Marc Newson. Photograph courtesy (RED). According to SFGate  and Business Insider , Jony Ive and Marc Newson's first major Sotheby's auction for Bono's charity, Product (RED) - see my post below - last night raised over $26 million (I earlier reported over $12 million, based on an early post from  Forbes.com ) to help fight HIV-AIDS, tuberculosis and malaria in Africa. Ive's stunning (RED) Mac Pro. Photograph courtesy Gizmodo.com Among the major highlights, Jony's beautifully-designed new generation (RED) Mac Pro sold for $977,000 (estimate $40,000-60,000; price includes buyer's premium), while the one-off Leica Digital Rangefinder Camera designed by Ive and Newson, and estimated to sell for $500,000-700,000, fetched an astonishing $1,805,000. Jony and Marc's very fine (RED) Leica Digital Rangefinder Camera. Marc Newson, Bono and Sir Jony Ive on the (RED) carpet. Photograph courtesy of (RED)/Getty and Busines

Jony and Marc's (RED) Auction - Sir Jonathan Ive, Marc Newson and Bono

Marc Newson, Bono and Sir Jonathan Ive. Photograph courtesy of Bono's (RED). In a few hours at Sotheby's in New York, Apple's design genius, Sir Jonathan Ive (better known as Jony), and his longtime designer pal, Marc Newson , will present an incredible selection of extremely beautiful objects that they have curated and/or designed for Bono's Product (RED) , the charity Bono established in 2006 with Bobby Shriver to raise awareness of and to work to eliminate HIV/AIDS in Africa. Check out the Sotheby's online catalog here. Among the goodies up for grabs are an exquisite one-off Leica Digital Rangefinder Camera that Ive and Newson have collaborated on - estimated to be worth at least half a million dollars (I wish I were bidding for that!) - a truly elegant Steinway Grand Piano (estimate $150-200,000) and, one of Jony's own groundbreaking creations, the new Mac Pro in red (estimate $40-60,000)! The one-off (RED) Leica Digital Rangefinder